(9 courses to be selected)

Core Courses

  • Managerial Economics
  • Managerial Accounting
  • Marketing Management
  • Human Resources Management
  • Financial Management
  • Technology and Information Systems Management
  • Economic Integration and ASEAN Studies
  • Organization Behavior
  • Strategic Management
  • Logistics and Operations Management
  • International Business Management
  • Logistics and Supply Chain Management
  • Research Methods for Social Sciences
  • English for Graduate Studies

The Major Areas of Concentration

  • Accounting
  • Marketing Management
  • Human Resources Management
  • Financial & Banking Management
  • International Business Management
  • General Management
  • Hotel and Tourism Management
  • ASEAN Studies Management

COURSE DESCRIPTION

(500-110) Managerial Economics;

The application of economic theory, both macro and micro, in decision making as well as the analyses of consumer demand and the characteristics of markets, production and cost, price theory, business decision under different market structures, e.g. perfect competition, monopoly, the allocation of resources to maximize production and profit as well as gross national product, balance of payment and government fiscal and monetary policies.

(501-110) Managerial Accounting;

Study the use of accounting data in planning, coordination and control, financial budget analysis, the relationships between financial budget, balance sheet footnotes analysis and auditor’s reports, the analysis and interpretation of costs, method of total cost accounting and variable costing, standard costing, analysis of the varied results of production cost, the relationship between cost, volume and profits, decision making under various alternatives, investment decision making, budgeting for planning and control.

(502-110) Marketing Management;

Contemporary marketing techniques, consumer behaviors, market shares, the analysis and forecasting of market demand, selecting strategy and management of marketing mix, planning, organization, control and evaluating marketing results as well as the analysis of problems and solutions in marketing.

(503-110) Human Resources Management;

Role and responsibility of managers in the management of human resources, covering ethics, planning, recruitment, training and development of human resources. This is the study of the concept and system of evaluation and the management of payment, benefits and other remuneration.

(504-110) Financial Management;

Financial concepts, financial management, the analysis and utilization of financial reports, cash flow management, mobilization of capital in the capital markets, structure of investment budgets, dividends, the cost of capital and emphasis is placed on the principles of high level financial management of financial institutions.

(505-110) Technology and Information Systems Management;

How managers utilize information technology to gain greater efficiency and effectiveness from operational and managerial systems, the components of information system for management, the roles and functions of information system for management strategy for business and technology. Technology planning and transfer, design of the organization and development of technology.

(506-110) Economic Integration and ASEAN Studies;

To study theories and types of economic integration, the theory of customs union and the benefits of economic integration. The movements of regional economic groupings, in particular the development and emergence of the European Economic Community and the impact on the world economy. The emergence of the other regional economic groupings, with the emphasis on ASEAN and Asia. The study of the economies of areas or regions which are important to ASEAN and ASIA.

(507-110) Organizational Behavior and Corporate Governance;

The behavior of organizations in theory and in practice, especially in decision making as well as the behaviors of individuals in the organizations, how to change the organizations for effective management and control. The emphasis is on the study of psychological aspects and various experiments which are helpful for management and decision making. The role and importance of corporate governance in the organization, which take into account the interest of all stakeholders within the philosophy of sufficient economy for good practice and sustainable development.

(507-112) Strategic Management;

The study emphasizes the setting up of strategy, the determination of mission, policy, goals and business strategy at various levels as well as the administration of the plan, its evaluation, and analysis of various scenarios and alternatives using case study and game theory to help making decisions that enable the business to service and succeed in the changing environments.

(508-110) Logistics and Operation Management;

The analysis and design of production systems in decision making context, principles of organization of various resources for production and conversion into goods and services, the delivery of productive resources, goods and services in various stages with efficiency and effectiveness, to enhance the ability to analyze and make decisions, strengthening competitiveness in different environments, planning and management of production, productive sequencing, quality management, logistic management and technology management of product and process.

(506-222) International Business Management;

Philosophies and principles of international business management with comparison of transnational firm’s organizational systems, management of operation systems, planning and transnational control, human resource policy, business environment as well as study various issues relating to efficient management of policy and operations of international business. Process of international business negotiations, protocol, success factors and tactics.

(508-220) Logistics and Supply Chain Management;

The development of logistics system and supply chain to support business strategy of business organizations by considering activities such as communications, inventory management, warehouse management, transportation and plant location, analyze the impact of logistics and supply chain on efficiency of business.

(700-111) Business Research Methods;

Study business research methodology, the various techniques for information gathering, data processing, the analysis of data, research report writing for use in decision making, research project development, planning research system, random sampling, questionnaire design, model building, quantitative analysis, data processing and analysis by computers, case study of research results and thesis writing practice.

(700-201) Business English for Graduate Studies;

Reading skill development, writing, technical reports, technical terms in business, biographies of prominent business personalities, participating in English speaking seminar simulation. More sophisticated external reading assigned. Modern business “jargon” and vocabulary.

Elective Courses

  1. ACCOUNTING GROUP:

501-220 Accounting System Design;

General knowledge about accounting system relating to business sector and internal control, relationship between business management and accounting information system. Accounting theories and process of accounting system design suitable for many types of business requirement, practical application for accounting system design by using case studies.

501-221 International Accounting;

Accounting and international financial reporting, concepts of financial planning and accounting conversion policies, conversion of foreign currencies. Impact of economic environments to international accounting, report and data disclosure in financial statement for international business, accounting standard and international accounting audit, financial statement and tax analysis related to international business.

501-222 Financial Analysis for Planning and Decision Making;

Types of budget, financial analysis methods, process of financial analysis for planning and decision making, by analyzing accounting information. Study of problems and limitations of financial statement for correct understanding and application, evaluation of business value by using profit and accounting information then, applying to price evaluation structure by accounting-based valuation framework.

501-223 Budgets and Budgetary Control;

Process of financial budgets and operations as a tool for planning, profit, coordination and operation control. Cost analysis, budget report by activities. Accounting system for public sector and nonprofit organization. Techniques and budget method with the emphasis on productivity calculation, performance and effectiveness of organization.

501-224 Accounting Information Systems;

Concepts and problems of accounting system design, accounting system, revenue cycle, expense cycle, debt cycle, stock cycle, study of other accounting systems by using computer. Planning and information system control, for firm internal control by executive.

501-225 Seminar in Managerial Accounting;

Analyze and discuss theories and concepts of managerial accounting and application to problem solving, policies setting, methods, and decision makings. Selection of various topics for research and accounting management under present environments by using case studies.

500-302 Co-operation Education;

Students will spend the semester as an intern in a business corporation. After completion, they need to submit their performance results to a cooperation educational advisor of Siam University and a corporation staff for assessment.

  1. Marketing Management Group:

502-220 New Product Development and Pricing;

Process of design and development of product and service, decision making on product selection. Use of research for design and product development, including study of basic products policies, product life cycles, product positioning and product portfolio, product testing and new product and service introduction, types of costs, policies and price setting strategies.

502-221 Distribution Channel and Logistics Management;

Marketing channel for merchandize and services, effective and efficient distribution network for goods and services, concept for logistic management, customers servicing, information systems, management of inventory and direct sale strategy, Multi-level Marketing or Network Marketing, using case studies.

502-222 Promotion and Advertising Management;

Relationship between marketing promotion and other marketing mix. Setting strategies, methods and planning for marketing promotion. Design and evaluation of different means of advertising, emphasizing the use of concepts and theories and research in marketing and communication, advertising in communication process, research conduct for strategic development of advertising estimation of advertising budget, role of advertising companies, design and evaluation of advertising.

502-623 International Marketing;

Ideas of marketing management in international businesses for planning and determining relevant strategies consistent with international market environments. Subject content covers the analyses of market differentiation, political, legal, economic, financial and cultural environments and consumer behaviors in the foreign countries. Organization planning for operations, and also the determination of marketing mix strategy for foreign markets.

502-224 Marketing Research;

Research process applied for research conduct in marketing decision making, i.e. a sampling selection, a survey, an interview, data collection via post, telephone and other date collection, data analysis, research writing by study from previous marketing research and then an exercise in writing research reports.

502-225 Integrated Marketing Communications;

Key principles, strategies and tactics of Integrated Marketing Communications (IMC), emphasizing an on-going, interactive, cross- functional process of brand communication planning, execution and evaluation, and exploring the various methods of communications, including advertising, sales promotions, direct marketing, public relations, interactive and interpersonal contact, Examine the synergistic effect across communication approaches and considers the perspectives of all relevant stakeholders in such a way that brand value is maximized.

502-626 Customer Relation Management;

Process of customer relationship management. Strategy for keeping existing customers, attracting new customers. Role and duties of executives, personal, technology and information in the management of customer relationship. Techniques in the management of customer relationship so as to enhance competitiveness and customers satisfaction.

502-227 Retailing Strategy;

Study retailing trading concepts, shop position determination, competition between various retailing models, and technology impact on supply network, retailing shop management and using strategies focusing on customer. Strategies at shops level, shop, marketing catalog and other marketing media. i.e. television and radio.

502-628 Service Marketing Strategy;

Unique market for service and customers behavior for services, marketing mix for service business, process of marketing strategy includes planning, plan implementation, control and valuation of marketing plan for service business.

502-629 Marketing Strategy;

Marketing problems of business organization and non-profit entities, emphasizing the influence of consumers on purchases of goods, and market environments on decisions to devise strategy for marketing mix, product strategy, pricing strategy, distribution channel strategy and market communication strategy or market promotion strategy. Marketing process starts from planning to put the marketing mix strategy into practice.

502-230 Seminar in Marketing Management;

Analyze and discuss theories and concepts of marketing and apply them to problem solving, policy settings, methods, decision makings by selecting various topics to support study, and making management under present, environments using case studies.

505-631 Electronic Commerce Management;

Electronic commerce concept, planning electronic commerce strategy, various technology concerning the security system and payment system, legal framework for electronic commerce, the application of electronic commerce in various business activities, advertising and market promotion, including Web design, website advertising, strategy and factors leading to success.

500-302 Co-operation Education;

Students will spend a semester as an intern in a business corporation. After completion, they need to submit their performance results to a co-operation educational advisor of Siam University and a corporation staff for assessment.

  1. HUMAN RESOURCES MANAGEMENT GROUP:

503-221 Information System for Human Resources Management;

Information System for Human Resources Management i.e. computer program, database system, data security system, employee’s evaluation system, design and development of computer software for effective human resources management.

503-223 Communication in Management;

Importance of communication for success of business executives, creation of better understanding and skills for effective communication. The subject covers factors between people, people and organization the influence communication management. Analyze communication setup and channels for individuals and groups, direct and indirect communication. Practical exercise about communication methods to meet the set objectives.

503-224 Seminar in Human Resources Management;

Analyze and discuss theories and concepts of human resources management for application to problem solving, policies setting, strategy, decision makings in selection of various topics for research and human resource management in present environments by using case studies.

507-220 Leadership and Change Management;

Leadership theories, leadership styles, role of leaders in bringing change into the organization, ethics of leaders, change concepts and change management to keep pace with present and future situations.

507-221 Negotiation and Conflict Management;

Theory and, process of conflict management and negotiation within organization. Framework of conflict analysis and techniques for conflict resolution. Role of executives in conflict management, conflict dimensions and psychological dynamics between person, organization and culture, strategy and methods compromise and arbitration. Application of strategy and tactics performed for fair negotiation.

500-302 Co-operation Education;

Students will spend a semester as an intern in a business corporation. After completion, they need to submit their performance results to a co-operation educational advisor of Siam University and a corporation staff for assessment.

  1. FINANCIAL AND BANKING MANAGEMENT GROUP:

504-220 Financial Strategy and Tax Planning;

Principle of financial management, and financial control of a company, both long term and short term. Principle of loan, investment and risk analysis. Implication of financial structuring and dividend payment policy. The roles and importance of taxes in strategic financial planning of a company. The study of tax to determine the company structure and investment in the appropriate assets. Using case studies.

504-221 Money and Capital Markets;

Concept of short term and long term funding for business purposes. Mobilization of short and long term funds in the money market, issue of short and long term financial instruments. Mobilization of long term funds in the capital markets, structures of capital markets, money market and financial institutions in Thailand. Floating of equity, investment in the stock and money market. Investment concepts and methodology in each market. This subject is useful for students in their preparation for Single License Examination.

504-222 International Financial and Banking;

Key concepts in international financial business management. International Monetary System, balance of payments, foreign exchange markets. International parity conditions, financial risk management, currency futures and options, exchange rate risk in trade settlement and business operations, translation risk in financial statement. Funding form international debt markets, and from international equity market, foreign direct investment international portfolio investment, international capital budgeting, and international working capital management.

504-233 Financial Reporting Analysis;

Basic concepts about financial statements/report analysis and International Financial Reporting Standard (IFRS) and accounting standards in Thailand. Earnings per share (EPS) concept and factors affecting EPS. Inventory analysis, fixed assets analysis. Income tax accounting, financial debts analysis, leasing contracts and off balance sheet debts. Pension and other forms of employee’s benefit/welfares. Analysis of intra company investment, merger and acquisition. International operation analysis. Financial report adjustment. Case studies about financial report analysis for each group of industry.

504-234 Applied Corporation Finance;

Review structure of financial knowledge and instruments in corporate finance. Case studies about financial statement analysis, working capital management, decision making for long term investment, funding structure analysis, dividend payment policy and company valuation.

500-302 Co-operation Education;

Students will spend a semester as an intern in a business corporation. After completion, they need to submit their performance results to a co-operation educational advisor of Siam University and a corporation staff for assessment.

  1. INTERNATIONAL BUSINESS MANAGEMENT GROUP

501-221 International Accounting;

Accounting and financial report for international business. Concepts of planning and determining accounting policies, conversion of foreign currency value, impact of economic environments on international accounting, report and data disclosure in financial statement for international business, accounting standard and international audit. Analysis of financial statement and tax related to international business.

505-631 Electronic Commerce Management;

Electronic commerce concept, planning electronic commerce strategy, various technologies concerning the security system and payment system, legal framework for electronic commerce, the application of electronic commerce in various business activities, advertising and market promotion, including Web design, website advertising, strategy and factors leading to success. Analyze domestic and foreign case studies, and preparing investment project in electronic commerce.

504-623 International Finance, Investment and Banking;

Financial management and administration of international banks, conditions and control mechanism, operation, investment, international financial system and financial and equity markets, principles of international financial management, international financial organizations, the international financial environment in which firms operate, the financial policy of nations and of international financial firms, capital inflow/outflow, emphasis on financial decision making of international business organizations and case studies.

506-621 International Business Law;

Study the legal system governing international economic relations, its principle content and mechanism, treaties relating to copy rights, patents, selling contracts, trade agreements, ICC regulations relating to international trade, trading traditions and others, Thai legislations relating to international laws as well as international organizations involved in international economics and international business, analyze legal problems and issues affecting international business.

510-220 Development of ASEAN Integration;

Development of ASEAN leading to ASEAN Economic Community in 2015 and financial integration in 2010. The meaning and implication of AEC in 2015 and financial integration in 2020. Latest legal structure and regulations in trade, financial investment and resources mobility across boundaries, specifically manpower and finance. The change in economic and legal structure, agreements and regulations to be forthcoming in the future and their implication on AEC.

500-302 Co-operation Education;

Students will spend a semester as an intern in a business corporation. After completion, they need to submit their performance results to a co-operation educational advisor of Siam University and a corporation staff for assessment.

  1. GENERAL MANAGEMENT GROUP

505-220 Business Database;

Structure, techniques, benefit and limitation of database management. Construction, use and development of database file, including the study of the structure of database system. Components of database system that confusion together. The subject covers database development, database utilization and improvement, database management including various types of database structure, application of database to business environment.

505-222 Information Technology and Supply Chain Managements;

This course focuses on the role of information technology (IT) in supply chain management. It also highlights the contribution of IT in helping to restructure the entire distribution setup to achieve higher service levels and lower inventory and lower supply chain costs.

505-224 knowledge Management;

Knowledge management concepts, knowledge types, transmission of knowledge, using technology for design and develop knowledge in an organization full of intellectual personalities, knowledge management problems, success and failure factors in development of knowledge, management system by using case studies.

500-302 Co-operation Education;

Students will spend a semester as an intern in a business corporation. After completion, they need to submit their performance results to a co-operation educational advisor of Siam University and a corporation staff for assessment.

  1. HOTEL AND TOURISM MANAGEMENT GROUP

509-221 Facilities management;

Modern technology and applying technology for facilities system design and facilities, new system for mechanism inside building, electronic system, fire protection system, energy savings and waste management.

509-622 MICE and Incentive Tourism Management

This course examines the lucrative MICE industry (meetings, incentives, conventions, and expositions) that caters to the needs of business travelers and festivals and events (ranging from mega-events to community celebrations) that serve as tourist attractions for pleasure travelers. The role of an expert convention planner, destination management companies, hotel and related industries and organizations, incentive tourism strategies and the important of e-tourism. Process of international business negotiations, protocol, success factors and tactics.

509-623 Sustainable Development of Tourism

Investigate impacts of tourism on economic, socio-cultural and physical environments. In addition, the course will explore the current impacts on tourism industry and sustainability and problem analysis solutions and decision making for planning and developing in sustainable tourism.

509-624 Service Quality Management

Management and methods of service with ability to respond to customer needs, principles of continuous service quality development, quality rating, analysis and application of service strategy, development of service system to include training of manpower involved.

509-625 Marketing Mechanism for Hotel and Tourism

Theory of direct marketing and service marketing for practical use in the hotel and tourism Industry. Concepts analyzed include marketing mix components of products – presentation communication and distribution – customer retention, service deliveries, systems and Internet-based strategic marketing, hotel and tourism applications.

509-626 Strategy for Hospitality Management

Business practice of management strategy for international hotels and hospitality, system to manage international hotel chain, learns the tools to analyze and solve problems in hospitality management, e.g. medical tourism, long-stay and etc.

500-302 Co-operation Education;

Students will spend a semester as an intern in a business corporation. After completion, they need to submit their performance results to a co-operation educational advisor of Siam University and a corporation staff for assessment.

  1. ASEAN STUDIES AND MANAGEMENT GROUP

Students must study 510-220: Development of ASEAN Integration and 510-221: Doing Business in ASEAN and FTA and select 2 other subjects or select 500-302: Co-operation Education from the following list.

Moreover, students must study a prerequisite 501-110 Managerial Accounting if they would like to study 502-223 International Marketing or students must study a prerequisite 502-110 Marketing Management if they would like to study 502-223 International Marketing or students must study a prerequisite 504-110 Financial Management if they would like to study 504-223 International Finance and Banking.

501-221 International Accounting;

Accounting and international financial reporting, concepts of financial planning and accounting conversion policies, conversion of foreign currencies. Impact of economic environments to international accounting, report and data disclosure in financial statement for international business, accounting standard and international accounting audit, financial statement and tax analysis related to international business.

502-623 International Marketing;

Ideas of marketing management in international businesses for planning and determining relevant strategies consistent with international market environments. Subject content covers the analyses of market differentiation, political, legal, economic, financial and cultural environments and consumer behaviors in the foreign countries. Organization planning for operations, and also the determination of marketing mix strategy for foreign markets.

504-223 International Finance and Banking;

Key concepts in international financial business, International Monetary System, balance of payment, foreign exchange markets, international parity conditions, financial risk management, currency futures and options. Exchange rate risks in trade settlements and business operations, translation risk in financial statement. Funding form international debt markets and from international equity markets, foreign direct investment, international portfolio investment, international capital budgeting and international working capital management.

510-220 Development of ASEAN Integration;

Development of ASEAN leading to ASEAN Economic Community in 2015 and financial integration in 2010. The meaning and implication of AEC in 2015 and financial integration in 2020. Latest legal structure and regulations in trade, financial investment and resources mobility across boundaries, specifically manpower and finance. The change in economic and legal structure, agreements and regulations to be forthcoming in the future and their implication on AEC.

510-221: Doing Business in ASEAN and FTA;

Preparation and searching for business opportunities in the ASEAN countries, especially around Thailand boundary, including countries that ASEAN have free trade agreement (FTA) with the emphasis is on the study of the economic systems and business operations in the ASEAN Countries which are targets of Thai business especially in trade, finance, investment and manpower and resources mobility, in particular working opportunities in architecture, engineer and health services which are now open in ASEAN.

500-302 Co-operation Education;

Students will spend a semester as an intern in a business corporation. After completion, they need to submit their performance results to a co-operation educational advisor of Siam University and a corporation staff for assessment.

Course Quality Assurance

  • The management of the M.B.A. program: a committee to revise and maintain the quality and standard of the program consisting of experts from within and outside the university has been set up.
  • Teaching materials and resources: the adequacy of the teaching materials and resources is review constantly. Instructors are requested to submit their requirements and the efficacy of the teaching materials and resources considered every semester.
  • Support and advice: a system of advisers is established to assist students is all aspects of their study, including the thesis work.
  • The employment market assessment: the demand of the employment market and the satisfaction of employers will be conducted regularly so as to make appropriate adjustment of the syllabus.
  • Quality assurance: various aspects of quality assurance, i.e. quality of graduates, the curriculum, instruction, research, and academic service, the promotion of arts and culture and continued development of the school are constantly maintained.

 The Curriculum is revised and developed in a cycle of not more than 5 years to be current and in accordance with the requirements of the labor market and rapid changes in the business and economic environments. In addition, research will be conducted to assess the employment situation of graduates and the satisfaction of employers, and the results obtained will be used to revise and develop the Curriculum.

 

Course Index –>