Graduate School – IMBA (English Program)



2016 /2559

  1. A STUDY OF TOURISM DEVELOPMENT IN A HISTORICAL PLACE OF MYANMAR – BAGAN
  2. Factors AffectThe Demand-Supply of MF In Myanmar_Case Study of Kamayut Township Yangon
  3. The People Factors toward Customer Relationship Management (CRM) Success
  4. Service Quality and Customer Satisfaction Relationship_A Research in the Ambassador Bangkok
  5. Foreign Direct Investment and Economic Growth in Myanmar
  6. The Transportation and Logistics System in India
  7. TOURISM IN MYANMAR
  8. Marketing Strategy Implementation for The Purpose of Foreign Students Recruitment to the University of Yangon
  9. The Impact of Microfinance Interventions on Women Empowerment – Bangladesh Perspective
  10. USE OF SUSTAINABLE ACTIVITIES AS A MARKETING TOOL IN PAKISTAN
  11. A Language Barrier Analysis of English_A Case of Novotel Staff at Platinum
  12. THE STUDY OF SME DEVELOPMENT AND MANAGEMENT IN MYANMAR
  13. The Study of Tourism Strategy of Guilin
  14. THE QUALITY OF EDUCATION OF MBA (English Program) IN SIAM UNIVERSITY
  15. Sales of Online Jewelry Shop and Future Prospect in China

  • 1. Buying Decision for Sport Shoes of Bangkok Rubber Public Company Limited
  • 2. Transformation of Efficiency Driven to Innovation Driven Economy of China
  • 3. Marketing Strategy Implementation for The Purpose of Foreign Students Recruitment to the University of Yangon

Abstract

The purposes of this research were to explore the personal factors for buying decision sport shoes of employees’ Bangkok Rubber Public Company Limited, to study the using behavior sport shoes of employees’ Bangkok Rubber Public Company Limited, to study the buying decision of sport shoes of employees’ Bangkok Rubber Public Company Limited, to compare between the personal factors and buying decision behavior of sport shoes of employees’ Bangkok Rubber Public Company Limited and to study the relationship between the using behavior and buying decision of sport shoes of employees’ Bangkok Rubber Public Company Limited. The samples used for this study are 400 samples from people who worked for Bangkok Rubber Public Company Limited. Questionnaires were used to collect data. The data was analyzed as frequency, percentage, mean, and standard deviation. For hypothesis testing was used one-way analysis of varience, F-test and Chi-Square.
The results of the study showed that employees’ Bangkok Rubber Public Company Limited who purchase the sport shoes were male, aged between 21-30 years old, hold bachelor’s degree and earned between 10,001- 20,000 Baht. The using behavior of the sport shoes of employees’ Bangkok Rubber Public Company Limited found that the using frequency was 2-3 times per week. The use of sport shoes under the trademark was mainly Nike. The people who influenced the buying sport shoes were you. In addition the researcher found that the buying decision of sport shoes of employees’ Bangkok Rubber Public Company Limited overall was high level. The most level of buying decision was the need of using sport shoe. The second was the shoes’ price, and the lowest level of buying decision was the new innovation of sport shoes and the least importance of buying decision sport shoes of employees’ Bangkok Rubber Public Company Limited was the new innovation of sport shoes, the company should continue to develop the innovation of sport shoes in order to meet the need of sport shoes users. For hypothesis testing revealed that the comparison of the difference of the personal factors affectilng the buying decision of sport shoes of employees’ Bangkok Rubber Public Company Limited and the using behavior of sport shoes related to the buying decision sport shoes of employees’ Bangkok Rubber Public Company Limited.

By Mr. Wongsatorn Leewattanaporn / Master of Business Administration Major : General Management / Advisor : Dr. Pichet Musikapodok
Graduate School – IMBA (English Program)

Abstract

The basic intention of this research was to understand, how economic transformation of china is possible through three efficiency enhancers of Global competitiveness index (GCI) namely Market efficiency, Higher education & Training & Technological readiness. China is trapped into middle income category since 2005 and if china needs to catch up with the developed countries, it needs to jump up into higher economic development category. Until 2015, China was the world’s fastest-growing major economy with growth rates averaging 10% over 30 years, until it was surpassed by neighboring India in 2016 (Farooq, 2016). The growth rate released by the Chinese government work report in 2017, estimated Chinese growth rate to be 6.5% for the year 2017 as announced by the premier of China in National People’s Congress. (Xinhua, 2017).The research has used NCA (National Competitiveness Advantage) theory (1990) by porter in which he argued that national competiveness is based upon factor conditions; those are general sets of factors that make a nation competitive. These factors can be anything from human resources and material resources to infrastructure and the quality of research at universities. The research is quantitative in nature with deductive approach using questionnaire to collect data from 292 master degree students from four universities namely, Guangzhou University, Jinan University, Sun yet San University and South China University of Technology. The data was then analyzed through SPSS software. It was found during the research that, when asked about the free market mechanism being supportive for market efficiency, 225 out of 292 participants agreed with the idea, when asked regarding the independent central bank being the market efficiency improver in china, 200 out of 292 participants agreed with the point. When asked regarding the experiential teaching pedagogy impact on innovation in china, more than 200 participants agreed with the concept. When asked regarding the innovation induced curriculum and its role for the economic transformation of china, almost 200 participants nodded their heads in agreement. Finally, when inquired regarding the impact of all three efficiency enhancers on the economic transformation of china, 200 out of 292 agreed with the relationship. This kind of association was also found between each independent and dependent variable. It was found to have weak relationship between market efficiency, technological readiness and Chinese economic transformation, while it was discovered to have moderate kind of relationship between higher education & training and Chinese economic transformation. Therefore, it is concluded through this research that if china has to move up in the economic ladder and break the middle income trap that, it is in since 2005, it has to focus on improving at least three GCI pillars namely, market efficiency, higher education & training and technological readiness.

Keyword: Social Capital, Family Networking, Friends Networking, Relationship, Quantitative, Business Graduates
By Xuefang Liang / International Master of Business Administration Major : Marketing major / Advisor : Dr.Vijit Supinit
Graduate School – IMBA (English Program)

Abstract

            The aim and object of this study was to understand “The Purpose of Foreign Students Recruitment to the University of Yangon” related to qualified professional teachers, facilities of the University and marketing strategy based on demographic, income, and educational level of agree, strongly agree, disagree, strongly disagree and no idea, according to public of Yangon University and its area in Myanmar.
The research study analysis was the purpose of foreign student’s recruitment at the University of Yangon. The research was identified by questioning a 94 sample sizes to the people from the University of Yangon and its area dealing with their demographic, income and educational level of their habits, behaviors, concepts according to their agreement level.
The explanation of literature review was how the importance and utilization of qualified professional teachers, facilities of the University and marketing strategy. In the research methodology, primary data was from the internet, magazines, newspapers and social network, along with secondary data from the public of the people from the University of Yangon and its area. 120 people were approached to ask and collection data as a sample sizes of which 94 questionnaires were completed by respondents.
This research paper is used as descriptive research as a survey method. The respondents from questionnaires distributions primary data are from internet collection and the advantage of the study has analyzed the surveys from the people of the university and its area during collection data. This research identifies three factors, such as qualified professional teachers, facilities of university and marketing strategy.
The results of implication in the purpose of recruitment foreign students to the University of Yangon towards the qualified professional teachers, facilities of university and marketing strategy were the most interesting factors (x=Mean) 2.09, (x =2.13,) and (x= 2.04) respondents respectively. The qualified professional teachers, facilities of university and marketing strategy were statistically significance at the 0.05 level in line with the respondents of survey.
The correlation analysis revealed that all the factors related to foreign students recruitment to the University of Yangon related to qualified professional teachers was at the significance level of -.006, facilities of university was at the significance level of-.049 and marketing strategy was at the significance level of .030 according to statistic of SPSS in line with research data.
There are three stage factors: First stage, the result of hypothesis H1, identifies that the qualified professional teachers are related to the recruitment of foreign students. The level of the ‘strongly agrees’ area is greater than the rejection area. That is why, the purpose of implication foreign student’s recruitment to the University of Yangon is in significant relation with the qualified professional teachers.
The second stage, the result of hypothesis H2, is showing that the facilities of university are related to be recruitment of foreign students because the level of the ‘strongly agrees’ area is greater than the rejection area. That is why, the purpose of implication foreign student’s recruitment to the University of Yangon is in significant relation with the facilities of university.
The third stage, the result of hypothesis H3, indicates that the marketing strategy is related to be recruitment of foreign student’s because the level of the ‘strongly agrees’ area is greater than the rejection area. That is why, the purpose of implication of foreign student’s recruitment to the University of Yangon is in significant relation with the marketing strategy.

By PANNAVARA / International Master of Business Administration / Advisor : Dr.Vijit Supinit


2017 /1

  1. Chinese TouristsSatisfaction Toward Tourism in Thailand_WenHua Mo
  2. CUSTOMER PERCEPTION TOWARDS INFO AND VIRTUAL TECH EVOLUTION IN BANKING SECTORS NIGERIA_IFEANYI SIMON NWOKOCHA 2
  3. Sales of Online Jewelry Shop and Future Prospect in China_WeixinWei
  4. A STUDY OF TOURISM DEVELOPMENT IN A HISTORICAL PLACE OF MYANMAR – BAGAN_Kyaw Myint
  5. Factors AffectThe Demand-Supply of MF In Myanmar_Case Study of Kamayut Township Yangon_Nan Yi Win
  6. Service Quality and Customer Satisfaction Relationship_A Research in the Ambassador Bangkok_Muhammad Enayet
  7. Foreign Direct Investment and Economic Growth in Myanmar_Than Win Hlaing
  8. The Transportation and Logistics System in India_Ashutosh Mishra
  9. TOURISM IN MYANMAR_Chen Zaw
  10. Marketing Strategy Implementation for The Purpose of Foreign Students Recruitment to the University of Yangon_Pannavara
  11. The Impact of Microfinance Interventions on Women Empowerment – Bangladesh Perspective_Sumaia Farzana
  12. USE OF SUSTAINABLE ACTIVITIES AS A MARKETING TOOL IN PAKISTAN_Amtuslam
  13. A Language Barrier Analysis of English_A Case of Novotel Staff at Platinum_Arnab Bose
  14. THE STUDY OF SME DEVELOPMENT AND MANAGEMENT IN MYANMAR_Tun Aung Kyaw(RSEINNASERI)
  15. The Study of Tourism Strategy of Guilin_Peijie Xia
  16. THE QUALITY OF EDUCATION OF MBA (English Program) IN SIAM UNIVERSITY_Bcr Titu Barua( Mangala Pirya Sraman )
  17. Quality of Service Affecting the Brand Image and Brand Loyalty at Victoria Gardens Shopping Centre Phetkasem69 Bkk_PatchareeW
  18. The People Factors toward Customer Relationship Management (CRM) Success_WanchanaK
  19. A STUDY OF CUSTOMERS SATISFACTION IN SERVICE QUALITY TOWARDS KANDAWGYI PALACE HOTEL-YANGON, MYANMAR_E MaungMaung
  20. Factors Influencing City Household Garbage Recycling in China_QipuZHu
  21. A Study of Evolution of Thai Chinese Fusion Food in Bangkok, Thailand_ZeshunLiao
  22. A Study of Marketing Strategy of Language School in Thailand_YunyanMa
  23. The Study of Myanmar’s telecom market prospect_Candajoti
  24. CUSTOMER SATISFACTION ABOUT TELECOMMUNICATION INDUSTRY IN MYANMAR_KhineSandiThLwin
  25. The Analysis of Xiaomi Mobile Phone Marketing Strategy_HunhuiHuang
  26. Contribution of Foreign Direct Investment to Economic Growth in Bangladesh_AbuTaherNoor
  27. Analysis of Business Model Innovation in Era of Big Data_XuZhang
  28. The Study of Alibaba e-commerce_ZhengTian
  29. The Cambodian Financial Sector Development Strategy 2011-2020_ChanbophaMeas
  30. TOURISM DEVELOPMENAT AND PREFERENCE FOR TOURISM_PoundChat
  31. LEADERSHIP DIFFERENCE IN SERVICE_EmezChinPrecious
  32. Motivational Communication Between Managers And Employees_EmezChinGoodness
  33. Using HRM and KM to Drive Competitive Advantage for organizations_AbdoulKConde
  34. The Study of E-commerce-s Trend in Thailand and Support Having an Impact on E-Commerce_OnsudaS
  35. A STUDY OF INTEGRATION OF THAI ECONOMY INTO AEC_KimMachara
  36. The Survey of Factors Attracting Tourism to Inle Lake in Myanmar_MinHtetMin
  37. Are 7-ELEVEN losing money and harming the environment unnecessarily_MagnusMurphy
  38. Marketing Analysis of Thai Fruit Trade to China_LiangLong
  39. Marketing Analysis of Chinese Tourists to Thailand from the Big Data Perspective_ChouZhiqing
  40. THE COMPARATIVE STUDY ON WECHAT AND WEIBO MARKETING UNDER THE BACKGROUND OF SOCIAL MEDIA_ShaoliangOu
  41. The Analysis of Profit Model of Third-Party Payment in China from Alipay and its Development Prospects in Thailand_YuliHuang
  42. Influences for China with Reformation of the Supply Side_QinshiyiYan
  43. Perspective of Tourists in Bagan Relating to Heritage Site in Myanmar_WinKoKo
  44. The Study of Leadership in Thailand_DavinderSingh
  45. CONTRIBUTION OF HUMAN RESOURCE DEVELOPMENT IN FUTURE ECONOMIC DEVELOPMENT OF CHINA_PengWang
  46. The Relationship among Larger Shareholder Control, Internal Control and R&D Intensity_LuoFeitao
  47. A STUDY OF CUSTOMERS SATISFACTION IN SERVICE QUALITY TOWARDS KANDAWGYI PALACE HOTEL, YANGON, MYANMAR
  48. A STUDY OF ECONOMICS, POLITICAL AND ENVIROMENT FACTORS AFFECTING TOURISM DEVELOPMENT IN MYANMAR
  49. AN ANALYSIS OF ECONOMIC, LEGAL AND TECHNOLOGICAL FACTORS AFFECTING HOTEL OCCUPANCY RATES IN MANDALAY, MYANMAR
  50. AN EMPIRICAL ANALYSIS OF THE FACTORS SELECTED ON MEDICAL TOURISM IN THAILAND
  51. AN EXPLORATION OF RELATIONSHIPS AMONG SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN HELATHCARE SECTOR IN YANGON, MYANMAR
  52. CHALLENGES FACING HUMAN RESOURCES SUCCESSION PLANNING IN THE PHILIPPINE WORK ORGANIZATIONS
  53. CUSTOMER SATISFACTION ON KFC COMPANY IN CAMBODIA
  54. Decision to Use the Service in Thonglor International Pet Hospital Rama 9 Bangkok
  55. DISCUSSION ON THE INNOVATION OF CHINESE URBAN REAL ESTATE PROJECT – HOME PLUS WORK PARK CONSTRUCTION
  56. Marketing Mixed Factors Affecting to the Sport Wear’s Purchasing Behavior
  57. MARKETING RESEARCH A STUDY ON COMPPENSATION MANAGEMENT OF XCL
  58. MARKETING RESEARCH A STUDY ON MODERATING EFFECT OF IWOM (INTERNET WORD OF MOUTH) ON CHINESE MOVIE BOX OFFICE AND ITS INFLUENCING FACTORS
  59. MARKETING RESEARCH HOLLYWOOD FILM INDUSTRY MARKETING ANALYSIS
  60. MARKETING RESEARCH ON LOGISTICS ENTERPRISE STRATEGIC MANAGEMENT UNDER E-COMMERCE ENVIRONMENT
  61. MARKETING RESEARCH THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER PURCHASING BEHAVIOR
  62. Research on Cultural Integration Strategy in Cross – border mergers and acquisitions
  63. RESEARCH ON INTERNET MARKETING MODELS OF AGRICULTURAL PRODUCTION BASES IN CHINA—A CASE STUDY OF FUHE AGRICULTURAL COMPANY
  64. RESEARCH ON STRATEGIES FOR IMPROVEMENT OF COMPANY D’EMPLOYEE LOYALTY
  65. RESEARCH ON THE IMPACT OF SOCIAL RESPONSIBILITY ON ECONOMIC PERFORMANCE OF LISTED TOURISM COMPANIES IN CHINA
  66. Research on Willingness and Satisfaction of Chinese Tourists Travel to Thailand
  67. THE KEY SUCCESS FACTORS TOWARDS ENGLISH SPEAKING SKILLS OF SECONDARY SCHOOL STUDENTS IN BANGKOK, THAILAND
  68. THE ORDERLY DEVELOPMENT OF E-SPORT LIVESTREAMING INDUSTRY

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2017/2

  • 1. Service Quality Of China’s Express Enterprises Based On Customer Satisfaction A case of ZTO Express
  • 2. Customer Demand Analysis of Integrated Stoves Based on KANO Model A Case Study of SENG
  • 3. A Study of Preference of Tourism Sites in Soc Trang City, Vietnam
  • 4. Indian Restaurant in Thailand
  • 5. Implementation of the Customer Relationship Management for small business
<p style=”text-align: center;”>Abstract</p>
At present, as the political, economic and social environment is becoming increasingly complex, the foreign logistics enterprises rapidly pour into China, which attempt to quickly seize the market through actively strengthening the service level and ability. As a result, China’ express business is witnessing severe challenges. As the the market competition intensifies, most express enterprises have gradually realized the importance of the service quality to the enterprise’s survival and development. Therefore, they hope to enhance market competitiveness via improving service quality and customer satisfaction.
From the perspective of customer satisfaction, this paper discusses how to improve the service quality of express enterprises in China by case study. First of all, a variety of design based on the principle of customer satisfaction index, from the point of view contains 4 indexes and 19 level two indexes, formed by the operation ability, service ability, information processing ability, long development ability dimensions of China express enterprise service quality evaluation index system. Then, using the method of qualitative and quantitative analysis, using the Kano model to determine the index weight, fuzzy comprehensive evaluation method to get the quality and level of service quality. On this basis, through the questionnaire and the express service quality evaluation results, it summarized the main problems in the quality of service delivery; finally, it put forward the countermeasures to improve the quality of express delivery service.
Evaluation system of service quality of Chinese express enterprises based on customer satisfaction formulated in this paper can provide the basis for the diagnosis and promotion of the service quality for express enterprises. Moreover, it is of certain guiding significance and value to improving the service quality and customer satisfaction.
Keywords: customer satisfaction; express enterprise; service quality; ZTO Express

By : Zhang Jinfeng / Degree : Master of Business Administration / Major : Business Administration

<p style=”text-align: center;”>Abstract</p>
As the kitchen appliance product pioneered by China, the integrated stove product has experienced so long and tortuous development course for its R & D, production and promotion, actually Chinese kitchen appliance market was still attracted deeply by such new kitchen appliance product that can improve kitchen environment accordingly. Later on the growth of Chinese integrated stove industry has shown the amazing speed, rising even faster than that of other general gas stoves in the market, the integrated stove has also caused a great deal of reaction in Chinese kitchen appliance market, there are more and more customer of kitchen appliance products have transferred their consumption from traditional kitchen appliance market into new kitchen appliance market slowly, and the quantity of customer who used the integrated stove product has also been just increased sharply. However in contrast there are also many problems existed in the product and development of integrated stove, for example the enterprise did ignore the characteristic of customer demand and cannot accurately collect the real demand of those customers who want to use the integrated stove product, this enabled the product failing to get the approval from the customer and finally being eliminated by the market accordingly.
In order to precisely achieve the demand characteristics of integrated stove customer, help the manufacturers of integrated stove and relative agents find out the starting point for improving customer satisfaction, in this paper, it takes the demand of SENG integrated stove customers as the example, to discuss the demand characteristics of integrated stove customer based on KANO model, and establish the KANO model of priority satisfaction order model for the demand of integrated stove customer based on the analysis of KANO model and the priority index of KANO model, to improve and give the suggestions on the customer demand of SENG integrated stove product while understanding the customer satisfaction of SENG integrated stove product.
Keywords: KANO model, customer demand priority satisfaction, integrated stove, SENG electrical appliances

By : Sun Peidong / Degree : Master of Business Administration / Major : Business Administration / Advisor : Ass. Professor. Qiu Chao

<p style=”text-align: center;”>Abstract</p>
Tourism is considered as a non-smoking industry in Vietnam and which plays an important role to development of many economies is the third largest sector of the economy after agriculture and garment industry. Vietnam has an emerging economy with relatively high economic growth and political stability. After going through three decades of war, it was only in 1975 that the war-torn Vietnam was finally reunified as one country. The early years after that were difficult and faced social and political challenges to try different reforms to the country. It was in 1986 that the government implemented ‘Doi Moi’ reform programmes which included market oriented reform measures to help revamp her economy. The programme was successful and after 1990, her economy reported on the average 8 percent GDP growth annually.
The purpose of this project is to find out whether Vietnamese tourism industry is suitable as an economic growth engine in the 21st century. The current state, strength and weaknesses of her tourism industry were examined. In addition, new markets for Vietnam are recommended on the basis of the new trends of tourism and tourism marketing being researched. The previous studies were on the tourism industry in the 1990s, and thus a more thorough study, other than on marketing prospects is needed to provide detailed prospects of tourism industry in the 21st century. Vietnam has modernized its military to close the gap between its military capabilities and China’s. Vietnam has also increased its engagements with the United States, South Korea, Japan, India, Russia, and Australia in an attempt to hedge against China’s increased aggression in the South China Sea. Meanwhile, Vietnam has opened up its seaports to the international community and begun upgrading Cam Ranh Bay seaport to become a repair facility to provide maintenance support for most naval vessels. Vietnam is using these strategies to better defend its sovereignty without impacting its economic relationship with China.
Keyword: Srok Kleang, tourism development, tourism site, Economic growth, marketing, Doi Moi, Vietnam, Wat, culture.

By : Thanh Binh Trieu / Degree : International Program / Major : Business Administration

<p style=”text-align: center;”>Abstract</p>
The research showed that most of the Thai consumers have ranked the factors related to the uniqueness or the authenticity of the food to be most important for them while selecting to dine at the ethnic restaurants. The consumers are aware that ethnic food are difficult to cook at home and ranked the factors related to the food authenticity, uniqueness and appearance of the food to be the most important factor of dining at ethnic restaurants.
The ethnic restaurants have the high scope in to maintain the product differentiation strategy by maintaining their food authenticity, food appearance and uniqueness in order to serve wide range of consumers. The consumers have ranked the factors related to the exchange of culture to be next highest important after then food authenticity. The ethnic restaurant has the advantage of consisting ethnic culture over the other restaurants. This differentiated feature of the ethnic restaurant has been useful in gaining and attracting their customers.
The consumers feel of being a part of ethnic culture while dining at the ethnic restaurants. The display of ethnic culture can be enhanced by creating the ethnic atmosphere in the restaurant, displaying cultural pictures on the walls and the menu cards, using of the physical tangibles including the eating equipments and the playing of ethnic music in the background of the restaurant. The consumers have ranked the factors enhancing the creation of ethnic atmosphere to be the next important factor following the exchange of culture
This study provides information which facilitates better understandings of Thai consumers and their behaviors in the selection of restaurants. There are several suggestions which can be drawn from the results of this study. As Thai consumers give high importance to the restaurant image, the restaurants are advised to focus in all the elements which would contribute to improve the restaurants image. The managements of ethnic restaurants are advised to maintain their product differentiation strategy by providing the authentic taste. The food authenticity, uniqueness of food and appearance of food are the most important factors that Thai consumers consider to be important while dining at the ethnic restaurants.
The research was conducted in the city of Bangkok. Further research could be conducted at the other provinces of Thailand to find out more about Thai consumers.

By : Md Ashraful Alam Rana / Degree : International Master Of Business Administration / Major : International Business Management

<p style=”text-align: center;”>Abstract</p>
Customer relationship management is the mix of people, process, and technology that provide knowledge about customer need to improve business strategy, and create a long term relationships with customer. It is not only a technology solution, success in CRM involve largely around people. To build a strong understanding of the meaning and role of people and process of CRM.
This study analyze the implementation of the CRM processes and people dependencies and propositions about their needs. It underlines the responsibility of executive and operational staff in making critical decision and using communications to lead relationship management with their customers.
To build a clear understanding of the people, processes of CRM, This research constructed proposition based on literature findings and verified them.
Although the promising potentials of CRM as a way of capturing comparative advantages in the face of the growing competition, the failure percentage of its implementations is still relatively high which causes increasing concerns for business organizations. Many studies have addressed the problem of the high rate of CRM failure from different perspectives such as strategy development and success factors implementation. The aim of this paper is to extend the line of knowledge about realizing the promising outcomes of CRM implementations. To do so, the paper is proposing a conceptual framework for successful implementation of CRM based on integrating CRM implementation phases, CRM components, and CRM success factors.
Keywords : Customer relationship management, people, processes, technology, Implementation.

By : Famoro Keita / Degree : Master of Business Administration / Major : General Management

Graduate School – IMBA (English Program)

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