The influence of internet on tourist buying decision toward Thailand’s Destination

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Project Title  :  The influence of internet on tourist buying decision toward Thailand’s Destination
By                   :  Miss Suthamas Thongaram, Mr.Soonthorn Sonkitdee
Advisor          :  Mr.Soonthorn Sonkitdee
Degree           :  Bechelor of Arts in Hotel Studies
Major             :  Hotel Studies
Faculty          :  Liberal Arts
Semester / Academic year   :  1/2017


Abstract

The report is entitled The influence of Internet on Tourist buying decision toward Thailand’s Destination. It studies the search and tracking of tourist information in Thailand through social media and factors influencing the use of Internet to search or track tourist information in Thailand. To collect the data, researcher decided to distribute questionnaire to 150 respondents by using random sampling method.
The result shows that the respondents had the highest frequency of searching and tracking tourist information in Thailand, recommended restaurant and menu, the price is reasonable for accommodation, convenient transportation, and value for money paid respectively. It’s a convenient and fast way to find information, get to know interesting tourist information, and make a plan for tourism.

 

Keywords:  The influence, Internet on tourist, Buying decision toward Thailand’s destination.


The influence of internet on tourist buying decision toward Thailand’s Destination

Faculty of Liberal Arts, Siam University, Thailand
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